the knowledge behind the brand

OBLIQUE is designed with small and independent businesses in mind. We deliver all the services of a agency, with a genuine understanding of the problems you are facing - because we've been there too.

Bringing over 20 years experience in launching and sustaining brands through treacherous economic climates, we couple our solutions with access to knowledge, insights and contacts gained over many years.

It’s this personal offering that allows us to look in depth at what’s achievable within your budget, and offer you advice on where to focus your time and money. By understanding your constraints, we can suggest the most practical solution. One tailor-made for your brand.

OBLIQUE reflects how I approach each project; by looking at it from a fresh angle.


Jen has been in the marketing industry for over 20 years. Originally from the UK, she worked in communications within the architecture and design industries for 11 years, after graduating from Central Saint Martins, London, in 1999 with a BA (hons) in Promotion and Communications.

In 2010 she moved to Cape Town. Here she worked within the PR and Marketing sphere for local and international brands such as BOS Ice Tea, Bombay Sapphire, Sunglass Hut and Design Indaba. Having sat on both the agency and client side of the brand discussion, she brings a unique vision to her freelance clients.

• ZANG CHOCOLATE, Brand Manager

• BOS ICED TEA, Marketing Manager

• COW AGENCY, Account Manager
  clients included Weylandts, Bacardi Brand Portfolio, Clear & Sunglass Hut

• VIVID LUXURY PR, Account Manager
  clients included Patek Philippe, African Diamonds & Limeline

“I’ve a passion for small brands, and an intuitive sensitivity to feel out what works. Coupled with an equally creative and practical sensibility, it’s a combination that my clients seem to appreciate.”